Why choose Norwegian salmon
- Location, location, location
Producing the world’s favorite fish takes more than determination and skill, you also need the perfect natural conditions. Norway is a long country, with a coastline that stretches more than 100.000 km, second only to Canada.
Thriving local communities dotted all along our coast provides efficient infrastructure, ensuring swift and reliable logistics preserving the salmon’s pristine quality – every day, all year round.
- World leading sustainable protein
Farmed salmon has a low carbon footprint compared to other proteins, and Norwegian salmon farmers have topped the Coller FAIRR ranking of the world’s most sustainable protein producers three years running.
- Norwegian Salmon, the antibiotics-free, non-GMO superfood
The health benefits of salmon are well known, but fewer people know that Norwegian salmon is also antibiotics-free and non-GMO.
With the introduction of effective vaccination along with careful supervision from dedicated fish health vets, Norwegian aquaculture has all but eliminated the use of antibiotics.
In addition, Norwegian salmon are fed a diet of non-gene modified (GMO) feed and sustainably sourced ingredients to ensure our salmon thrive. This carefully controlled diet means Norwegian salmon has been approved for raw consumption without prior freezing.
A global superstar
Not all salmon’s the same. The farmed Norwegian Atlantic salmon differs from its cousins chum, coho, sockeye, chinook, pink, sea trout and trout. Each to their own, but there’s no doubt which salmon the world has fallen in love with.
Norwegian salmon is the world’s favorite fish.
Every single day more than 22 million meals of Norwegian salmon are eaten around the world. Norwegian salmon is exported to more than 100 markets globally, making it a truly global superstar.